Small Business Website Planning Checklist
Before design begins, decide what the site needs to communicate, rank for and persuade visitors to do.
Use this as a working guide. Adapt it to your actual business, market, budget and customer behavior.
Primary conversion
Choose the main action: call, book, request a quote, buy, apply or visit.
Core pages
Home, service/product pages, About, Contact and useful resources are common foundations.
Proof
Gather real photos, policies, examples, credentials, reviews where compliant, and clear business facts.
Search structure
Map important services and questions to one best page each.
Analytics
Decide what actions count as success and instrument them.
Your next move
You do not have to figure out the business alone.
Bring the idea, the problem or the goal. We will help you turn it into practical next steps.