What is SEO?

SEO stands for search engine optimization. The goal of SEO is to expose your company as much as possible to customers on the internet. These are the backbone of SEO:

1. Content

Search engines love original, authoritative content. For example, Google displays the sites with the most authoritative and original content first, so users see those before the sites with less good content. 

2. Backlinks

The term 'backlink' refers to when a website links back to your website. These links act as 'votes' for your website, pushing it up in search engine rankings. Keep in mind that some can be more powerful than others.

3. Citations

A citation is simply an instance of your company listed somewhere on the web. These listings include the name, phone number, address, and website of your company. 

What will SEO do for your business?

1. Increase your online presence

Increasing your online presence is like passive advertising. By simply seeing your company name more and more, customers will be more likely to turn to you instead of their competition. 

2. Cut advertising costs

Appearing at the top of search engines naturally means you won't have to pay to be at the top anymore. 

3. An edge over the competition

Your competition may be ranking better than you on search engines. When you start to outrank them, it gives you more business that they previously would have had, while also making your company look more professional.  

4. Give you more BUSINESS!

Here's the big one! Our whole lives, we've been taught that first is better. This means that customers will naturally click on the first business that pops up - which will be YOU!