What is SEO?
SEO stands for search engine optimization. The goal of SEO is to expose your company as much as possible to customers on the internet. These are the backbone of SEO:
1. ContentSearch engines love original, authoritative content. For example, Google displays the sites with the most authoritative and original content first, so users see those before the sites with less good content.
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2. BacklinksThe term 'backlink' refers to when a website links back to your website. These links act as 'votes' for your website, pushing it up in search engine rankings. Keep in mind that some can be more powerful than others.
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3. CitationsA citation is simply an instance of your company listed somewhere on the web. These listings include the name, phone number, address, and website of your company.
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